Over the past two months, one issue has emerged as the leading catalyst for online conversation. While debates over harsh interrogation methods and the economic crisis have repeatedly attracted interest in the social media, the subject of gay marriage has bubbled up again and again, in a debate often missing from the mainstream media.Pretty cool, huh?
Last week (May 25-29) it was a California Supreme Court ruling upholding a gay marriage ban that re-ignited the social media debate, according to the Pew Research Center's Project for Excellence in Journalism. With 35% of all the linked-to news stories, as studied by the Project's New Media Index, the ruling dominated online conversation. That marked the fourth time in the last two months that the topic has either been the No. 1 or No. 2 story.
The research goes on to state the obvious that not all the blogs were pro-marriage equality (and that it isn't a big subject for mainstream media). But at least the subject isn't going away anytime soon, and that's better than not being discussed at all, because once no one cares, the debate is over. Once the debate is over, we become irrelevant and we lose.
Continue to engage! (Pun intended)