Though the use of Attorney General Janet Mills' recent opinion was necessary and powerful, the overall tone of this most recent ad takes us back on the defense. The last NO on 1 ad with the Catholic mom was strong and on the offense.
Also, the use of the word "inappropriate" when talking about what will be taught in schools I feel is, well, inappropriate. The prior Yes on 1 ad used fearmongering, saying gay sex will be taught in schools, so I understand the urge to respond to this. However, implying that sex education is inappropriate somehow strengthens the opposition's argument.
But yet again, the NO on 1 side is impressive with fast responses. The longer it takes any campaign to respond to an opposition's attack, the more viewers will interpret the message of the attack as gospel. Mainers may barely have time to process the Yes on 1 lies before seeing a NO ad. Open Left's Adam Bink was able to attend today's "Yes on 1 debunking" press conference with Speaker of the House Hannah Pingree and former Attorney General Jim Tierney. (See the press release)
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"All, too, will bear in mind this sacred principle, that though the will of the majority is in all cases to prevail, that will to be rightful must be reasonable; that the minority possess their equal rights, which equal law must protect, and to violate would be oppression."
- Thomas Jefferson, the third President of the United States, the principal author of the Declaration of Independence, and one of the most influential Founding Fathers.