Joe Sudbay at AmericaBlog says it better than I ever could.
A big part of the strategy in the Maine campaign has been to avoid the mistakes of the Prop. 8 battle in California. One thing that happened last year was the money on our side came in late, meaning the No campaign never knew what it had to spend at the end.So what is the goal? To raise as much money on the day of October 15 as possible.
That's why in Maine, we're making one last major pitch before 11: 59 PM on October 15th. That date has special significance for two reasons: 1) It's the last day of the financial reporting period (the last one to be made public before election day); and 2) It's the first day of in-person absent voting. We want the No on 1 campaign to have all the resources it needs -- and to know that in advance.
The more money we raise by 11:59 p.m. on October 15, the more money NO on 1 will be able to invest in the final TV ad buys and GOTV canvassing/phone banks across Maine before Nov. 3.
People always ask how the money will be used and how much an ad on the air costs. So this is what your money will get in the fight for marriage equality in Maine.
$10,000 1 day statewide television buy
$8,800 25,000 pieces of literature to ensure our supporters vote the correct way
$7,500 1,000 2'x4' road signs to put in high traffic areas for visibility
$6,000 will pay for needed turn out calls to 12,000 supporters
$5,250 1/2 day statewide television buy
$4,000 will pay for needed turn out calls to 8,000 supporters
$3,300 we can blanket the state with radio ads for 3 days
$2,800 we could hire 1 full time field organizer
$2,300 gives supporters rides to polls around 4 key campuses
$2,000 we can blanket the state with radio ads for 2 days
$1,800 will pay for needed turn out calls to 3,600 supporters
$1,600 pays for 4 field organizers for 1 week
$1,200 will cover literature for one key precinct on Election Day
$1,000 we can blanket the state with radio ads for 1 day
$800 pays for one field organizer for a week
$720 would fund 20 canvasses in key counties around the state on a Saturday
$550 pays for one channel of cable for a day
$420 pays for one much needed field organizer for a week
$330 is 2 radio commercials to beat back their lies
$210 pays for 70 $3/day cell phones to talk to targeted voters
$186 about the cost of 1 radio commercial
$137 will buy supplies for 4 door-to-door canvasses
$108 buys about 100 yard signs for visibility
$72 will pay for signage for visibility for one weekend on a targeted campus
$66 pays for about 20 $3/day cell phones to talk to targeted voters
$54 buys 50 yard signs for visibility
$36 will fund supplies for one door-to-door canvass
$24 buys 20 yard signs for visibility
Can't donate? Don't worry. You can phone bank! Sign up for a two hour virtual phone bank shift.
Tuesday, October 13: 3-5 pm PT (6-8 pm ET)
Tuesday, October 13: 4-6 pm PT (7-9 pm ET)
Wednesday, October 14: 3-5 pm PT (6-8 pm ET)
Wednesday, October 14: 4-6 pm PT (7-9 pm ET)
Thursday, October 15: 3-5 pm PT (6-8 pm ET)
Thursday, October 15: 4-6 pm PT (7-9 pm ET)
Friday, October 16: 3-5 pm PT (6-8 pm ET)
Friday, October 16: 4-6 pm PT (7-9 pm ET)
Saturday, October 17: 7-9 am PT (10 am - 12 pm ET)
Saturday, October 17: 9-11 am PT (12-2 pm ET)
Saturday, October 17: 11 am - 1 pm PT (2-4 pm ET)
Saturday, October 17: 1-3 pm PT (4-6 pm ET)
Saturday, October 17: 3-5 pm (6-8 pm ET)
Sunday, October 18: 7-9 am PT (10 am - 12 pm ET)
Sunday, October 18: 9-11 am PT (12-2 pm ET)
Sunday, October 18: 11 am - 1 pm PT (2-4 pm ET)
Sunday, October 11: 1-3 pm PT (4-6 pm ET)
Sunday, October 18: 3-5 pm PT (6-8 pm ET)
Are you still angry about Prop 8? Then fight back by helping Maine fight off the very same people responsible for Prop 8. GET INVOLVED! DONATE! VOLUNTEER!
If Maine wins, it will be the first time the people vote to SAVE marriage equality. Imagine that! Be a part of it.